Facebook ads for local businessimtechgroup
How to leverage Facebook Ads in your local business
Facebook ads can be very complicated due to the number of advertising objectives and ads format to choose from, however, not all ads objectives will work for local business, some objectives work great for online advertisements, while some work best with a mobile app. You must have at least an idea of a good strategy or maybe even a few strategies that will work best for your local business
HERE ARE THE THREE STRATEGIES THAT WILL WORK FOR YOUR LOCAL BUSINESS
Make people aware of your business:
Depending on the size of your town or city, people may not know about your business, so you need to introduce yourself to them, one of the best ways to do it is by spending some money on Facebook ads; you can choose the brand awareness or reach objective to educate people about your business and what you can do for them. In your ads make sure you clearly indicate where your business is located, the nearest landmark, your contact details and your business hours. It makes it easy for people to find your business and contact you.
Sponsor an event
Sponsoring an event will depend on the nature of your business, if you are a restaurant, you may have to introduce a happy hour promo, if you are a book store you may organize a book signing section with a well-known author, if you are a dentist, you may want to give away a free 10mins consultation for 20 people. As in you can get creative with your event, just need to make sure you are appealing to the right audience, That is, the people who are going to be interested in what you are going to offer.
Use pictures of actual customers
Most ads on Facebook show stock photos, and you know they are stock photos because you have seen them in a million other ads.
Using pictures or video of your actual local customers to make your business more relatable to your target audience, they will probably recognize the people on your ads and it will more than likely pique their curiosity, and when they get curios, they will find the time to visit your store.
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